Career tests, but make it fun.
ASA Futurescape is American Student Assistance's flagship product—a completely free website that walks students through a quirky three-minute personality quiz and uses their results to suggest careers that they may be interested in. Users can explore their personal universes and learn things like salary information, job duties and education requirements for the jobs they love.
Going through everything I've created for Futurescape would take more time than either of us are willing to spend, so instead, here are a few of my favorite projects I've worked on.
45k Careers
Futurescape boasts an impressive database of over 45,000 careers—and the means to narrow them down to the ones that best fit each kid.
For this piece, we were given the prompt to highlight the 45k statistic in a way that evokes FS's planetary UI and offers a call to action for kids to find their future. My copywriter and I brainstormed an approach, and I brought it together using 3D cameras in AE to create a zoom out of a small sample of the universe of careers you can explore in Futurescape.
Rotoscoped Animation
Much of the social advertising for Futurescape relies on student-submitted testimonials from teens who have used the platform to find career matches they love.
The prompt for this piece was to bring new life into a testimonial that had once been a good driver of traffic to the site but had lost some steam. Inspired by music videos that use rotoscope techniques over their subjects, I added small bits of hand animation that highlighted the motion of the student, as well as hand-drawn and animated titles and graphics.
The video drove great traffic to the site, and we ended up turning it into a three part series with two other testimonials.
...All at the Tip of Your Finger
Sometimes you just need to do something a little weird.
My copywriter, my creative director, and I were all very stuck on the phrase "at the your fingertips", and the way it oh-so-conveniently intersects with the way we interact with our smart phones. Quite a long and winding discussion later, we somehow ended up at "...yes, and what if those fingers were wearing little hats?"
All of the footage for this project was shot in my bedroom in the middle of quarantine, meaning it was just me and a tripod and my wiggling, waggling fingers. The assets for the career outfits were created in Illustrator, and the comping and screen replace was done in After Effects.
