Problem: Travis the Translator is the future of translation for travelers, but no one knows about it—yet.
Solution: Create a series of humorous print ads telling stories of awkward translation mishaps that could have been avoided with Travis.
Bonus: This campaign won Bronze in the Student Category at Hatch 2018. Neat!
Co-Credit: Gabriella Plotkin, creative team
Original photographs by Gareth Bragdon
This is student work and is entirely speculative.
Below: Mockups featuring a design alternative with color bars.
