Samples of some of the typical pitch decks I designed while at Hasbro. Rather than the decks reflecting the branding of our in-house agency, Cake Mix Studios, they were constructed using elements of the brands and products themselves. My resources ranged anywhere from just a handful of colors and fonts to Illustrator packaging files that I could pull apart in search of holding shapes and decorative elements.
As creator of many of the decks that went out the door, putting together moodboards for wardrobe and set design frequently fell to me to put together, even on projects I didn't necessarily have firsthand knowledge of. For these pages, a careful balance had to be struck between creatively pushing the MSA, while still remaining within brand guidelines. Mood pages were key in getting everyone from client to wardrobe / set designers on the same page.
My Little Pony
Moon & Me
Play-Doh – generic template
Ugly Dolls
